My name is [Your Name].

Use this space to introduce yourself, establish credibility and explain what it is you are giving away for free and why.

Follow the why/what/how/now framework to explain why this is important and why the reader should pay attention, what it is exactly that you are giving away for free, how it works and what they should do now to access it.

Break up the reading with subheadings.

Why is this important?

When explaining why something is important, use the SET framework to make your case. SET stands for Social, Economic and Technological factors that have changed the way the world works. This is why your new solution is important.

What is it?

When explaining what it is you are giving away, list out a maximum of three features and then explain the benefit of those features by using the words "so that" or "so you can".

EG: This template will allow you your team to access all of your brand assets in the cloud so that your visual and written communication is consistent no matter who is publishing.

How does it work?

When explaining how it works, give a very high level overview and avoid going into too much detail. If you give too much information, you might confuse your reader and then they will leave without downloading the free resource.

What should they do now?

Tell your reader specifically to click the button, enter their information and they will get immediate access to the free resource you are promising.

Sign off with a personal statement of positivity and encouragement.